Redefining Financial Strategy Through Research
We've spent six years developing methodologies that bridge academic financial theory with real-world business applications. Our approach combines behavioural economics research with practical strategy development to create something genuinely different in the financial education space.
Our Research Foundation
What started as a university research project in 2019 has evolved into a comprehensive methodology that challenges conventional financial planning approaches. We don't just teach financial concepts—we've developed entirely new frameworks.
Behavioural Economics Integration
Our methodology stems from extensive research into decision-making patterns in financial contexts. Rather than following traditional theoretical models, we've developed frameworks based on how people actually make financial decisions under pressure.
- Cognitive bias mapping in business financial decisions
- Stress-testing methodologies for strategic planning
- Risk perception calibration techniques
- Group decision-making optimization protocols
- Cultural context integration in financial strategy
Development Timeline
Each phase of our development has been driven by real-world testing and refinement. Here's how our approach has evolved through continuous research and practical application.
Initial Research Phase
Started with analyzing decision-making patterns in 200+ small business financial choices. We discovered that traditional financial education missed crucial behavioural elements that actually drive business decisions. This became the foundation for our alternative approach.
Framework Development
Built the first version of our integrated methodology, combining behavioural insights with practical financial tools. Tested with 50 business owners across different sectors. The results showed 40% better long-term strategic adherence compared to conventional planning methods.
Methodology Refinement
Refined our approach based on extensive feedback and real-world application data. Added cultural context modules and stress-testing protocols. Published initial research findings in collaboration with Glasgow Business School's economics department.
Current Innovation
Now integrating machine learning analysis to identify pattern recognition in financial decision-making. Our methodology has been adopted by three UK business incubators and is being studied for potential integration into professional development programs.
Research Leadership
Our methodology development has been guided by researchers who bridge academic rigour with practical business experience. Both have extensive backgrounds in behavioural economics and have worked directly with hundreds of businesses to test and refine our approaches.
Dr. Camilla Weatherby
Research Director
Former lecturer in Behavioural Economics at Edinburgh University, Camilla has spent eight years researching decision-making patterns in financial contexts. She's published 15 papers on cognitive bias in business strategy and has consulted for over 120 companies on decision-making optimization.
Fiona MacLeod
Methodology Development Lead
With a background in applied psychology and 12 years in financial consulting, Fiona specializes in translating research insights into practical frameworks. She's worked with startups, established businesses, and government departments to implement evidence-based financial planning approaches.
Research Impact
Our methodology development has been validated through extensive testing and real-world application. These numbers represent six years of continuous refinement and practical implementation across diverse business contexts.